The Perils of “Me Too” Marketing in Your Real Estate Career

As a new real estate agent, when you began the process of designing your marketing materials such as business cards, flyers, and web pages, what is the first thing you did? I will bet I can tell you. You almost certainly did what I did.

When we enter a new business, we are unsure of ourselves. We do not want to stick out, or do something stupid, to make it obvious that we do not know what we are doing. We want to do things that work. We want things that are proven. So we play it safe. We begin by gleaning off of those we feel are successful. We do not copy (hopefully), but other people’s material does tend to inspire us and guide us as to what we might do. We run around gathering up other people’s business cards and brochures, we surf the internet to see what other people are doing. After all, this is the tried and true can’t-fail system that has driven real estate sales for generations. And it holds true in virtually all businesses. If you were going to become a barber, a record store owner, start a band, or open an amusement park, the first thing you would do is look around and see what is working for other people who are trying to do the same thing that you are trying to do. That is only smart. But you should also be aware that it can be extremely dangerous.

There are some communities in desperate need of certain kinds of businesses and people. There are communities desperately in need of doctors. Some areas need teachers in the worst way. Some areas need recreational businesses like swimming pools, skating rinks, and baseball diamonds to help keep their youth out of trouble. But do you think there is any community, anywhere in the country that needs another real estate agent? I can tell you that there is almost certainly not. There are more agents than ever getting into the business. The world does not need another real estate agent. Now there are some that will say the world does not need any real estate agents. If you have not run into those people yet, you will. But that is a topic for another discussion. So, you have got your work cut out for you. That is what is wrong with what I call “Me Too” marketing.

First of all, you are trying to make it in a business that truly does not need you at all, and now you are going to look, act, and sound like everybody else in your marketing, too? The key to survival in this business is to make yourself needed in the marketplace by finding out what makes you unique. What unique thing are you the only provider of? The only thing you have to offer your clients that nobody else has is your own uniqueness. You will never find that, let alone be able to express that to others, if your marketing is all of the “Me Too” variety. Look at the real estate signs you see lining the streets. Do any of them stick out as especially good or do they all sort of look the same? Look at a bunch of business cards from other real estate agents. Do any of them stand out and really say anything unique about the agent? Maybe one in a hundred actually do, but the majority of them have the same goofy-looking picture, usually taken twenty years earlier, and the same generic babble…

“#1 in Service”, “My Business Is You”, “Helping Buyers and Sellers”, etc.

Look around your office and see what other agents are doing to market themselves. You will see the same things over and over. The same ads in the newspapers, the same business card magnets being mailed out, the same “I’m #1” claims being made. Have you ever seen another industry that uses how much money they make as a marketing tool? Yet how often do we see “million dollar club” or “multi-million dollar producer” flashed around like a badge of honor? Do you think the customer cares about any of that? No. They care about two things, and two things only. Can I trust you and can you get my home sold. That is it. End of story. “Me too” marketing can eat your budget alive and leave you no better off for the money you have spent. If every single piece of your marketing does not differentiate you and educate your future clients about your uniqueness, you are not using your time and money at anywhere near its best use.

Take a fresh look at every single way you market yourself, from the way your business card looks to the way you answer the telephone. Virtually everything you do in this business has a marketing element to it… even bumping into people you know in the grocery store. Examine all of these aspects of your business and begin to ask yourself if you are doing basically the same thing everyone else is doing. Is it “Me Too Marketing”? If it looks like it is, it is time to get creative! This opportunity for creativity is one of the greatest aspects of this business. Creative people can absolutely thrive in it! Ask yourself what you can do differently to truly stand out from the crowd and be noticed. The trick is to retain your professionalism during the process. A big ridiculous purple fuzzy hat would get you noticed, but would it instill confidence in your clients? Your creative marketing needs to have a common thread running through it. I have seen this done successfully with people who support charities, have certain hobbies, or just have a really great and unique product or service to offer.

You will find that a strange thing happens when you start being unique. The people working around you will not necessarily like it. You will hear things like “We have never done it that way before,” or “That will never work… you need to send out refrigerator calendars.” People who are addicted to “Me Too” marketing fear the new and innovative. Their biggest fear is that maybe they should be doing that, too, but are not willing to take the risk. You may even get resistance from your broker. A broker who does not support your creative marketing strategy is a “Me Too” broker that is hampering your ability to build your business. If people are questioning what you are doing and its effectiveness, you are on the right track!

The big question is the really tough one. What is unique about you? What do you have to offer that nobody else is offering? What makes you needed in the marketplace? Unfortunately, there is no easy answer for this one. It takes some soul-searching and some introspection. You have to go deeper than, “I give the best service”. Even if you do, the market is so inundated with agents saying that same exact thing that it has lost all meaning. You have to give your uniqueness a name… a personality… a title… even a gimmick. And then work it into every piece of marketing that you do. See inset at the end of this chapter for my own story of this search for uniqueness. We get inundated with people trying to sell us ways to market ourselves. The “Me Too” marketer will ask him or herself if everyone else is doing a certain kind of marketing and, if they are, figure they had better do it too. The creative marketer, however, asks him or her self if every else is doing it and, if they are, avoid it all costs. You can not stand out from a crowd if you look, act, and say the same things that the crowd does. Ensure your success by truly making this your business, which can only mean it becomes a reflection of who you are.

Defining What Makes You Unique

In the whole history of the world there has never been another creature exactly like you. Now before you think I am getting all touchy-feely here, this truly is just a simple fact. So, if you are the sort that feels there may not be anything much unique about who you are, you are wrong. And considering that you are really only concerned with making yourself unique from your direct competition, the chances of you being anything remotely similar to another competing agent in your market is outlandishly impossible. There absolutely is something in each of us that can be our point of uniqueness. It is simply a matter of finding out what that unique thing is and then giving it a name, a personality, or a face with which to portray it to others.

The difficult part of all of this is that there is no formula to find your unique thing. Each unique quality requires a different formula for finding it. The best way I have found to relate this to people is through some examples of how other people have discovered their uniqueness. Keep in mind that this is a process rather than an assignment. Be prepared to hone in on your “thing” over time, constantly clarifying what it is and perfecting the way to portray it to others. You need not have a perfect understanding of it in order to start using it. Using something that is at least on the right track puts you far ahead of the countless numbers of real estate agents spewing out the same tired old lines and images that have been used for decades past.

My story: I started out realizing that I needed to look and act differently than other agents in my marketplace. But I made the mistake of thinking that different is good just because it is different. My first slogan was “Make the right call for your real estate.” My business cards and everything else had this goofy picture of me holding a cell phone up in the air. While probably better than the run-of-the-mill marketing of everyone else, it did not really say anything about me in any unique sort of way. I moved on to “Real Service in Real Estate” in an effort to emphasize my quality and attentive service. Again, another empty slogan that really had no meaning. After all, everyone claims good service. At least I had abandoned the goofy cell phone photo. I finally got around to giving the matter the attention and importance that it needed in its third incarnation. I had been creating my message strictly from a marketing point of view. The only questions I had asked myself were, “What will look good on a business card?” and “What will make my telephone ring?” I realized that I had been leaving out two very important criteria for determining what my marketing message would be…

Criteria One: Remember, It is Not About You

Somehow we can completely forget about our clients in the process of designing our message for them. What we really need to do is forget our own egos, forget our own conclusions about what works and what does not, forget our own opinions on what sounds good, and put ourselves firmly in the seat of our clients. What are they looking for? If you have read any book or taken any class on marketing, the most basic rule to remember is that you are never selling a product, but actually the benefit that your product provides. In other words, a television salesman does not sell televisions. He sells family entertainment, neighborhood gatherings for football games, and romantic movie nights. A copier salesman does not sell copiers. He sells convenience, the ability to deliver a professional image, and reliability.

What do we sell? It is not houses. It is not service. It is not the glossy photos we have taken of ourselves and it is not the cars we drive. That is the question you have to ask yourself. What benefit do you sell? In my case, I truly feel like the benefit that I sell is Peace of Mind. For me, that is the highest benefit I can give someone… the Peace of Mind in knowing that I am working hard for them, keeping my promises, and can help get them through the rough times ahead. Other examples I have seen are from agents who focus on their tenacious negotiation skills, their experience in very specific niche markets, their support of certain causes or charities, etc. Your benefit should be as unique as you are. Taking into account Criteria #2 will help shed some more light on this.

Criteria Two: Who Am I, Really?

Now it is time for introspection. Begin to look back on your life and identify times and places where you were really in your element. When and where were you at your very best? Of course take into account previous business successes, but go even farther back than that. What thrilled you as a kid? Where were your natural abilities evident throughout your life? You should begin to start seeing threads of similarities showing up. For some people it is in leadership roles. For others it is in creative and inventive roles. For still others it is in organizational and motivational roles.

For me, it dovetailed well with my previously identified benefit. I had always been somewhat of a peacemaker. I had always seemed to be the one who could calm a difficult situation, cool off an overheated co-worker, and find creative solutions for high-tension problems. It was exactly these skills that helped me feel confident that I could deliver Peace of Mind as a benefit to my clients. You will find that, as you get closer to what your uniqueness is, the two criteria will meld together like that. Your unique product or service will be a meshing of where your natural abilities lie and what your market responds to.

Give It A Name

Now that you are on your way to identifying your uniqueness, you must also begin to give it a name, a personality, or a gimmick. What we are really talking about is a tagline or motto that sums up what makes you different from your competition in a matter of just a few words or, at the very most, a single sentence. This likely will not be an easy process, or at least not one that you will get on your first crack at it. Look at some of the marketing slogans you see around you. You will quickly find that most of them really mean absolutely nothing. A truck passed me the other day that had this printed in large letters on the side: “We’re Number One In Satisfaction!” What a complete waste of some valuable vinyl lettering. It gave a potential customer no idea of what business they were in, what kind of satisfaction they were talking about, or even whose satisfaction for that matter. They were senseless words that were meant to sound good, but were so generic and overused that they meant nothing.

Here is a sampling taken from my local real estate market of agents’ slogans or taglines:

  • Let us help with your real estate selection.
  • We specialize in real estate!
  • Our focus is on you.
  • My specialty is you!
  • Helping buyers and sellers.
  • Number one in real estate!
  • Your real estate professionals
  • For all your real estate needs
  • We’ve got the home for you!
  • At your service
  • Whether you are buying or selling…
  • We’re the agents for you

Do any of these taglines really tell you anything about the agents or offices who use them? Do any of them stand apart from the others? Would you call one agent over another based on one of these taglines? They are all generic, marketing babble. They sound nice, but they do not really mean anything. What is even worse is the number of agents and offices who do not use a tagline or slogan at all. This has the effect of their slogans being “We are pretty much the same as everyone else.” You are investing thousands upon thousands of dollars during the life of your business in business cards, signs, ads, websites, and the myriad other avenues of marketing. Take advantage of every marketing opportunity by coming up with a great tagline that truly tells your potential client something about you. Agents often fear getting too specific with their tagline because they feel like they might exclude potential clients.

For example, a tagline focused on communicating that a particular agent is a very aggressive negotiator might turn off people who fear or are timid around negotiations. But it will also appeal highly to people who are looking for a shrewd negotiator. The more targeted your marketing and your tagline, the more directly you can find the type of clients you are looking for.

I noticed in my business that I tended to work the best with (and enjoyed working with the most) people who were in stressful situations. They were people who needed to sell quickly due to a job change, loss of a loved one, or some other big event in their lives. They were also people who were very emotional and nervous about buying a home… first-time home buyers, widows, and people on a tight income. My tagline, “Your Peace of Mind REALTOR” targeted these people directly. What they were looking for most of all was somebody they trusted, and that they felt could handle a stressful part of their lives for them. They were in a place in their lives where, above all, they needed some peace of mind. And I was wired to serve these people the best. I am sure there were some clients who did not connect at all with my tagline… people who were not at all intimidated about real estate sales, or who were not buying or selling due to a stressful situation. I imagine my tagline may have given these people the impression that I was not the right agent for them. And I may not have been. But it absolutely sent a powerful message to those clients I targeted it towards, and they responded in big way.

When you find the merging point of what you have to offer with what your clients are needing, you have found a powerful place to do business. Your tagline is all about communicating that match to your potential clients. Do not fall in love with a tagline too quickly. We often think our first crack at it is just what we need. But take some time and think it through. Like in all marketing, it is something you will need to commit to and use consistently. Change your tagline too much and you will begin to send the message that you do not know what you are or what you really do. In fact, it is best to come up with two or three taglines that you feel might work and test them a little. Talk with your very best customers, some of the more creative agents in your office, and even try asking some perfect strangers what their opinion is (the internet is a great place to do this, by the way). What message do they get from your tagline, regardless of the message you were trying to send? Once you have narrowed it down to a few, do a little internet research. Type your tagline, enclosed in quotes, into your favorite search engine and hit search. You will almost certainly find other agents in the world who are using that same tag line. That does not mean you cannot use it, but make sure nobody close to you is using and, more importantly, make sure it is not overused. If you find that many agents are using the tagline, that is a red flag that you are not being specific enough yet. Once you have decided on your tag line, use it everywhere. Just like a website address needs to be on every advertising piece that you create, so does your tagline. You want it used so often that, when people think of your name, they think of your tagline right along with it. Be prepared to take some good-natured ribbing from other agents as you launch your new tagline. Anything new and creative will be met initially with opposition, especially if the opposition thinks your techniques just might work! Remember, your goal is to separate yourself from the competition. Do not be surprised when that competition attempts to undermine your efforts and confidence.

Consistency in marketing

Many of the greatest lessons I have learned in real estate I learned the hard way. Oh, I had been told and taught time and time again about certain things, but I still seemed to have to go out and found out for myself. Consistency in marketing was one of those areas. I heard a great saying once that really stuck with me.

“At the time that you are getting sick of the type of marketing you are doing, the public is just beginning to notice it.”

Marketing will likely be the area of business you spend the most of your money and resources on. Every day we are inundated with the “latest and greatest” ways to spend our money on marketing ourselves. Especially with the ever-increasing use of the internet in real estate, new marketing opportunities are popping up every day. And a lot of them are good… some are even really good. A lot of them appear to be the new must-have or must-use approach that will leave everything (and everybody) else behind.

New technologies and marketing opportunities are great. They help us stay on the cutting edge and give our clients confidence that we are on top of things. Where most agents fall down is in the lack of consistency.

Consistency is important in two aspects of marketing.

The first is consistency of media. How many of us have run a single advertisement in a local paper and, when the phone did not ring off the hook, pulled the ad? How many of us have played with a radio or television ad for a few weeks or a month and pulled it due to lack of response? I am willing to bet it is the majority of us. We have limited resources in this business, but unlimited opportunities to spend money. We tend to “taste” different marketing opportunities, but never really commit to any of them.

We also tend to give almost no thought to who we are trying to target with our marketing before spending money. It is easy to fool ourselves into thinking that “everyone needs a place to live, so everyone is my market.” While there is some truth to this, there is more truth in the fact that we each have certain markets or niches that we enjoy more and that respond better to us. Before you spend another dollar on advertising, ask yourself these important questions about the method of advertising you are considering.

  • Do the type of people I want to work with listen to this station, read this newspaper, watch this station, etc?
  • Is there another media source out there that targets my market more closely, even if it is more expensive?
  • If someone in my market needs my services, would they intentionally use this media as a source to find me?
  • Am I committing to a level of advertising that I can continue consistently for many months to come in order for it to be effective?

Brad Thompson is the founder of, a free success resource for real estate agents. To discover more about the dangers of “Me Too” marketing, and many other tips and tricks to shorten the learning curve in your real estate career, visit []

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How to be Successful in Your Sarasota Real Estate Investing

Real estate investing can make you earn lots of money as what television shows are talking about. But you have to bear in mind that real estate investing is not that simple, it requires a lot…

If you wish to make Sarasota real estate investing, you do not simply go to the market and search for homes to buy. There are lot of things to consider and think about in order to assure great deals. Sarasota real estate investing requires lot of work, so you need to give your time, effort, knowledge, abilities and patience.

In entering this venture, you have to prepare yourself first; you need to gain necessary information and enough knowledge needed about real estate investing and the market. There are plenty of ways to gain knowledge and information about real estate investing. Reading books about real estate investing is one. There are heaps of books that you can read to gain better understanding about real estate investing.

Using the internet is another way to gain lots of information and knowledge about real estate investing. Check out plenty of websites that offer tips, guidelines about real estate investing.

Checking your yellow pages, search for investors and contact few, you can ask several questions about their experiences, definitely, you will learn from them. This is one good way to learn about real estate investing. Do not hesitate to ask questions to investors that you contacted, certainly they will be gladly to help.

Gaining information and knowledge will help you be armed in entering such venture. After gaining information about real estate investing, the next thing you should do is know your market. The market can change from time to time, so being prepared to this can help you decide with lots of situations that can come up.

There are lots of different types of investing, so you need to know all of these and decide which one you can do best. You need to focus on a particular type of real estate investing. You can buy single homes and sell it; buy commercial properties and rent it and so on, it’s your choice. In choosing, make sure to choose the one that you can be good at.

As mentioned earlier, Sarasota real estate investing requires lots of work so you can’t do everything by yourself. You need to hire someone that can help you gain great results. You need to create a team.

You need a real estate agent that can help seek for homes that you can invest at Sarasota real estate. The agent will assist you in finding homes that matches your criteria. But take note, in hiring a real estate agent, make sure find someone with experience and expertise, someone who will give you his/her time and pay attention to your needs and wants.

Hiring a lawyer is a must. He/she will do all the paperwork for you but make sure to find someone with knowledge and experience in real estate investing in order to assure that he/she can assist you in finding great deals.

Do not rush things out. Be patient. Soon enough you will obtain great deals in your Sarasota real estate investing.

Eliza Maledevic Ayson

Eliza Maledevic writes for – SEO Company

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Online Real Estate Auction Has Become a Skyrocket

Sellers and real estate agents are struggling to get their properties noticed. It’s not surprising that more sellers are turning to creative ways to market their properties. One such creative strategy nowadays is online real estate auctions have become more popular than traditional real estate auctions. Online real estate auctions can certainly help you locate a great property, particularly in an area far from where you live. It helps a property stand out and that’s the goal in any marketing strategy. Another reason for Online Real Estate Auctions’ popularity is that it’s easier to bid than to write up a sales contract. All negotiation is automated and done online.

Online Real Estate Auctions have many advantages; they provide a great platform for you to sell your property. It minimizes the hassles of prospects visiting the house frequently at untimely hours as well as attracts only qualified buyers who are actually looking to buy a property. They get a better price for the property owner with minimal effort as they attract buyers from across the world. You decide the date and time of auction. The prospects can look at the details of the real estate like photographs etc. and can participate in the auction. Other option for purchasing real estate online is through bank auctions. Bank auctions are usually on foreclosed properties and can give you the opportunity to purchase real estate at a dramatically reduced price.

A live auction is still a great way to sell, an online auction is much easier to coordinate and less expensive, however, you have to be very careful and do your research before bidding on a property and definitely before executing a contract. A property you have never seen could be a potential nightmare, and there are several reasons for this. If you’re considering buying a property you can’t visit, it may be worth hiring someone in the local area, who’s familiar with real estate to check it out for you. Your representative needs to make sure the property is accessible, check the record of any leans, foreclosures, or title problems.

Online real estate auctions are not legally binding. A real estate transaction must be formally executed under the laws of the state where the property is located. An online auction can hook a buyer up with a seller, but they must still get together and work out a contract before the sale is final.

Be sure to use a reputable and well-known auction site. Before bidding in a real estate auction, read the auction site’s Terms of Service and any additional information they may have about real estate “auctions” on their site. This information can usually be found in the help or rules sections of the sites.

Finally, whether you have a property and are looking to sell of the property, but were scared about the hassles involved in it, or looking for a real estate to buy especially if you are seeking a real estate in an area far from where you live, Online Real Estate Auctions are the way out for you.

M.Awara []

You can read more articles about Real-estate Auctions and many other Real estate different topics provided with featured videos on

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Are You Using Sensitivity Analysis to Drive Your Real Estate Analysis?

In this article, we’ll discuss three ways you can incorporate sensitivity analysis into a real estate analysis to make smarter investment decisions. Before we get started, though, let’s understand the basics of real estate investing.

Real estate investing involves acquisition, holding, and sale of rights in real property with the expectation of using cash inflows for potential future cash outflows in order to generate a favorable rate of return on that investment. The goal of real estate investing is to make a profit and acquire wealth. Therefore, it’s all about the numbers–investment real estate stands or falls based on its numbers.

As a result, successful real estate investors always pay attention to the bottom line when evaluating real estate investment opportunities. That is, they “crunch the numbers” as much as possible before making any decision to buy, sell, or hold real estate.

It makes sense therefore that the more data you obtain about an investment property and the more ways you can evaluate that data, the better chance you have of making a wise investment decision. That’s where sensitivity analysis comes in.

What Sensitivity Is

Sensitivity analysis involves changing one variable at a time over a possible range of outcomes to evaluate the effect of that change; thus allowing real estate analysts to review each variable’s impact upon the investment property’s present value.

To do this, you would enter an amount to “step” the variable and the corresponding returns would in turn reflect that amount.

For example, if the variable amount was $100,000 and you step it $10,000, you create a range of amounts both higher and lower than the variable such as $120,000, $110,000, $90,000, $80,000 and so on along with whatever returns are provided by the real estate investment software you’re using for your real estate analysis.

Price Sensitivity

A price sensitivity analysis changes a property’s sale price in increments over a range of outcomes so you can evaluate such things as the cash requirement, loan amount, mortgage payment, cash flow, cap rate, and cash on cash return (depending on the real estate investment software you’re using) resulting from that change.

For example, suppose the asking price for a property is $500,000 and you want to know what the cap rate becomes if the price were reduced (or raised) in increments of maybe $1,000, $5,000, or $10,000. Simply input an amount to “step” the sale price (say, $5,000), and the sensitivity analysis will display a range of prices in increments to that step, i.e., 505,000, 510,000, 515,000, etc. along with the resulting cap rate for each one of those sale prices.

Down Payment Sensitivity

Suppose you want to determine the cash on cash return based upon a range of down payment amounts. Let’s say, for instance, an income property will produce a 5.5% cash-on-cash return with a down payment of $150,000, but you want to know how much of a down payment is required to achieve a 6.5% cash-on-cash return.

As before, to create the sensitivity analysis table, you simply input an amount to “step” the down payment. Depending on what real estate investment software program you’re using, you should be able to determine the results for the cash on cash return along with your cash requirement, mortgage payment, debt coverage ratio, and annual cash flow for each down payment amount.

Loan-to-Value Sensitivity

The loan to value sensitivity is a good way for you to determine the monthly loan payment based upon a range of loan amounts and interest rates. It’s the same procedure as before but in this case, to create the sensitivity analysis, you want to step the loan amount and the interest rate.

Let’s say you want to evaluate the monthly loan payment for a range of loan amounts at various interest rates such as $300,000, 310,000, and 320,000 at 6.0%, 6.125%, and 6.25%. In this case, you input a dollar amount to step the loan and then a percentage to step the interest rate, and Viola! Your sensitivity analysis table is created with numerous monthly loan payments based on those variations.

Why It’s Popular

Sensitivity analysis has become popular because easy-to-use real estate investment software programs can calculate and recalculate a range of variables quickly.

Moreover, real estate investment software solutions create tables and reports. What would have taken hours before, now with the computer and template-based spreadsheet software for the computer, takes just minutes. So you’re without an excuse.

If you work with investment property (or intend to), be sure to take advantage of a sensitivity analysis. It has proven to be an excellent way to examine variables quickly, and not surprisingly has played a significant part in real estate investing selling and buying decisions.

James R Kobzeff is the developer of ProAPODĀ® – leading real estate investment software solutions. Create cash flow analysis presentations plus all three sensitivity analysis options in minutes! See how at

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Residential Real Estate Closings in Rhode Island

Q. What is a purchase and sales agreement?

A purchase and sales agreement is a contract to buy and sell real estate. The agreement should contain the terms and conditions of the deal (i.e. buyer, seller and property information, sales price, closing date, deposit information, mortgage contingencies, property inspection, etc.).

Q. Do I need a real estate attorney to review the purchase and sales agreement before I sign it?

Often a standard Realtor’s purchase and sales agreement is used for the conveyance of residential properties in Rhode Island. These agreements are well written and balanced for all parties. Most purchase and sales agreement are packed with important dates, terms, and conditions, which require the attention of both parties. It is important to have a real estate attorney review the agreement prior to signing it.

Q. What steps must the buyer take prior to the real estate closing?

There are many issues that need to be addressed by both parties prior to the closing. The buyer must: apply for a mortgage; notify the seller if the buyer cannot obtain a mortgage; conduct the agreed upon inspections; notify the seller of any material deficiencies discovered by the inspections; choose an attorney for the closing; obtain insurance; contact the electric and gas company(s) contact other service providers (i.e. telephone, cable, etc.); and inspect the property prior to the closing.

Q. Does a buyer of real estate need a survey of the real estate?

The buyer of real estate in Rhode Island is not required to survey the property before the closing. However, our office always recommends that a buyer of real estate have the property surveyed and purchase the necessary title insurance endorsement to cover any errors with the survey.

Q. What information will my real estate attorney need to prepare for the closing?

The following information should be forwarded to the closing attorney by the buyer as soon as the purchase and sales agreement is signed: purchase and sales agreement; seller’s disclosures; seller’s and seller’s attorney’s information, buyer’s and realtor(s) information including address and telephone numbers; and other relative information. The buyer should immediately provide the closing attorney’s contact information to the lender.

Q. What will my closing attorney do before the real estate closing?

Your closing attorney will have to obtain a municipal lien certificate (MLC); conduct a title search; review the title search and recorded maps; draft a title commitment; obtain a title closing protection letter; prepare lender required information (i.e. wiring instructions, etc.); obtain the final water and sewer bills; prepare the HUD; prepare and review closing documents; review the loan documents; and other pre-closing tasks.

Q. What steps must the seller take prior to the real estate closing?

The seller of real estate is responsible to maintain insurance coverage until after the closing; maintain the home as described in the purchase and sales agreement; obtain a smoke detector certificate; provide the buyer with a water meter reading; allow the buyer access to the property for home inspections; provide proof of compliance with RIGL 44-30-71.3 either by a seller’s residency affidavit (Rhode Island resident seller) or by a certificate of no taxes due (non Rhode Island resident seller) or the closing attorney must withhold 6% of the total sale amount at the time of the closing; prepare the deed to convey the real estate to the buyer; obtain and forward to the closing attorney an invoice from the seller’s attorney; obtain and forward to the closing attorney a commission statement from any involved realtors; and other related tasks.

Q. What is a real estate closing? What will occur at the closing?

The real estate closing is a final gathering of all of the parties involved in the real estate transaction (i.e. the Buyer, Seller, and Lender). Attorneys for the parties will meet with the parties to sign and officially transfer title to the buyer. The closing attorney will facilitate the transfer of title and is responsible for recording the new deed. Rhode Island buyers of residential real estate have the right (in accordance with state law) to choose the closing or title attorney.

Q. What should the buyer do immediately prior to the closing?

Before arriving at the closing, the buyer should walk the property to assure that everything is in the agreed upon condition. The buyer should also have all the necessary paperwork and certified checks for the seller and for various closing costs.

Q. What does my real estate closing attorney do after the real estate closing?

There are a number of post closing issues including the following: updating of the title; recording of the deed, mortgage, and other related documents; payment of city taxes, water, sewer, tax stamps and recording fees; payoff of any existing mortgages; other payments (i.e. seller’s attorney, realtor commissions, title insurance, etc.); disbursement of funds to the seller; and generating the title insurance.

The author of this article, Richard E. Palumbo, Jr. is a member of the Rhode Island, the Massachusetts, and Federal Bar. The Law Offices of Richard Palumbo is a highly focused firm concentrating on the following related areas of law: real estate law (including residential real estate closings); business law; and estate planning (wills, trusts and probate).

For information about our firm and the legal services that our firm provides, kindly visit our website at or call our office at 401.490.0994

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Massage in Bucharest

Recognize it! You’re busy! And so must be! That’s what life is like! But you want more than that, you want to do more for yourself and massage can help. Because massage makes more than a simple relaxation of the mind and body. It keeps your body in shape and gives you enough energy to make you enjoy a longer life better than you do it today.

Massage releases stress. At the moment, stress is a universal evil. Every time you are late, every time you avoid a car in traffic, every time you have trouble working, stress is doing his job. Each time adrenaline increases heart rate and cortisone levels and organs respond to the measure. You will be in a state of nerves and constant agitation.
When there is no release of stress, serious problems such as an upset stomach, hypertension, sleep disturbances, chest pain, or existing illness may worsen.

Some of the changes that may occur are: Anxiety, lack of concentration, depression, permanent fatigue, muscle or bone pain, sexual dysfunction, excessive sleep or insomnia

All these stress-related problems can be diminished and some can be totally eliminated by massage. The researchers concluded that a massage session can lower heart rate and blood pressure, relax your muscles and increase endorphin production. The massage also releases serotonin and dopamine and the result is a general relaxation, both physical and mental.
Our body care must be at the top of the priorities.
By adding the massage to your routine you will look much better and you will be much healthier and relaxed. Massage can improve your vitality and mood. Massage can prepare for a long and beautiful life.

Our masseuses personalize each massage session according to the needs of the individual.
Our massage parlors offer a variety of relaxation styles and techniques to help you. Apart from relaxing, massage can be a powerful ally in reducing pain, increasing energy levels, improving mental and physical performance

We recommend : HotAngels , VipZone , JadePalace , ThaiPassion

After a massage session, you will see how the mental prospects are enriched, the body allows easier handling, better pressure resistance, relaxation and mental alertness, calm and creative thinking.
When you have the impression or force yourself to stay straight, your body is not actually aligned properly. Not only does the posture look bad, but it forces some of the muscles to go muddy all day, while others become weaker. After a long time, the incorrect position may cause other drops. For example, internal organs press on what affects digestion, breathing ability is also diminished, which means that much less blood and oxygen reaches the brain and hence all sorts of other complications.

Massage allows you to return your body to the track. Allowing the body to make healthy and accurate movements is one of the greatest benefits of massage. Massage can relax and restore muscles injured by bad posture, allowing the body to position itself in a natural, painless position.
Apart from posture, there is also anxiety. One of the signs of anxiety and stress can also be heavy breathing. When the body begins to breathe too little and deeply instead of breathing at a natural rithm, it is impossible for one to relax. One reason may also be that the chest muscles and the abdomen get tightened and the air gets harder.

Massage plays an important role in learning the body how to relax and how to improve breathing. Respiratory problems such as allergies, sinuses, asthma or bronchitis are a group of conditions that can benefit from massage. In fact, massage can have a positive impact on respiratory function.

Many of the muscles in the front and back of the upper part of the body are breathing accessory. When these muscles are tight and shorten they can block normal breathing and interrupt effective breathing natural rithm. Massage techniques for stretching and relaxing these muscles improves breathing function and breathability. Massage leads to an opening of the chest as well as structural alignment and nerve dilatation that are required for optimal pulmonary function. A good way to treat respiratory problems with massage is the taping made in Swedish massage. When done on the back, along with vibrations, it can detach the mucus from the lungs and can clean the airways for better later function.

Massage not only relaxes muscles, but helps people become aware of daily stress levels. Once the body recognizes what really means relaxation, the mind can rest easily relax before the stress becomes cornice and harmful. This will help you enjoy a balanced life. Massage controls breathing, allows the mind to re-create relaxation before the occurrence of chronic and harmful stress and increases the level of energy.